Paid media advertising on game apps

Gaming apps are one of the top ways that people spend time on their mobile phones and tablets. It therefore follows, then, that you would benefit a great deal if you could pay to have your ad placed in a gaming app – it will probably have higher visibility than it of were anywhere else on the net. The question, though, is how you can make sure that you will create an ad that will actually be clicked upon? Aren’t users too busy gaming to bother with ads? The answer is that if you craft your ads well enough you can be sure that they will be opened by a good number of users. So how should your ads look like?

•    The first and most important thing is to avoid being too intrusive. The primary reason the user has opened the app is so that they can play a game, not so that they can interact with an app. That said, it doesn’t mean that your ad should cower away somewhere in a corner of the screen; it still has to be visible enough and compelling enough for a user to want to click on it. The best way to think about it is YouTube ads. When you play a video clip, ads come up all the time but they don’t distract you from the clip, but they are also interesting enough that sometime y9u stop and click through.

•    Make sure that you use ad formats properly. Whether you are using banners or interstitial, you should understand the format if you want to click an effective ad.

•    You need to know your users in order to reach them with ads through game apps. If, for instance, you sell baby clothes and want to place ads on a gaming app, you will have very little effect if you place on an ad that is played by more by children. Your target is young parents so you have to find a game that most of them play and place your ad there.

These tips should help you place an effective ad that you can place on gaming apps for more leads.

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Application of gamification into digital marketing strategies

Application of gamification into digital marketing strategies
More and more businesses are turning to gamification as a way of growing their customer base. It is simply the process of making a transaction between your business more than just a transaction – it becomes something that the user enjoys in the same way they enjoy a game. Gamers enjoy games because they earn something from them – it could be pints, it could be that they get to go to the next level or it could simply be the domination over other players. As the owner of a small business that is looking for more engagement from your clients it is high time you used gamification as part of your digital marketing strategies.
The figures speak for themselves – it is estimated that by 2018, the gamification market will be worth 5.5 billion and it will have a growth rate of 67%. In other words if you are not employing Gamificationgamification as part of your digital marketing strategies you will soon be behind your competitors. So what does it look like in a small business? Gamification is not a new concept. It has been around for thousands of years. In the context of a small business, you can think of basic things such as giving discounts, coupons or any other such rewards that make the public want to engage with your business.
Technology, however, has made it possible for us to move away from coupons and discounts. You can now come up with many different ways to keep users engaged. There are many examples that you can draw from. Tabasco, the makers of the spicy sauce that goes by the same name, are an excellent example. They gamified their product by awarding points to users depending on how many drops of the sauce they used. These users soon became a community; they would get together around activities that connected with spicy foods. This simple action, which was impossible to track, earned them more than 1 million new customers. These people are not going anywhere any time soon – the community keeps growing.
Nike is another good example; when they realized that they were losing market share they added a tracker to their sneakers and called in the Nike+. Nothing had changed – they were the same sneakers but because runners could track their activity they found it a lot more fun to run in Nike+ sneakers. Today, more than 16 million runners use Nike+ sneakers every day.
Digital Marketing StrategyThe great thing about using gamification as a part of your digital marketing strategies is that with a top marketing company to correctly analyze your Analytics through SEO it is highly quantifiable. You will know whether you are successful by how many people are playing the game. If you are not successful you can always change to a different gamification process that is better suited to your users.
You have to be careful with gamification – you want to create something unique. You may be tempted to create an app and slap it on one of your products. Don’t do this because users will sense your lack of creativity which they may even mistake for desperation. No one wants to do business with a desperate party.

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Why gamification works in marketing for brands

Gamification is quickly becoming one of the fastest growing marketing strategies in business. The statistics speak for themselves. In 2014, research showed that 70% of the world’s biggest 2,000 companies used at least one gamification strategy to increase their clients base. Even more startling, business owners reported that they saw an increase of between 100% and 150% in client engagement statistics when they used gamification. So what is it and what how does it work? Basically, it is the use of gaming techniques to engage existing customers and attract new ones. It is the process of putting fun and competition in your marketing strategy so as to engage users.
The premise behind gamification is this: users want to buy from you because you are different. If all you do when they contact your business is give them your product or service, you aren’t doing very much to keep them coming back time and time again. This means that your brand is not secure – users could easily turn to your competition. When you gamify your sales you reward customers for buying from you so they come back time and again and they also tell others about you.
Here is an example: Dominos, the pizza chain, decided to make things more interesting by creating a app that users can use when they don’t know what kind of pizza they want. All they need to do is shake their phones and get a selection of toppings that they can choose from. Popchips, the mobile game maker also did something interesting – they partnered with a chip company so that when players got to a certain level in the game they received a free bag of chips. By doing something that simple they motivated players to buy their games rather than those of other game makers.
Gamification is all about making your customers feel that when they engage with your business they are getting something more than just the product or service you provide them. if there is another benefit that has a fun element in it then they are likely to want to come back for more. This way, you become their preferred brand and when they tell their friends, families and colleagues about you, you will see an increased number of clients come through the door. By adding gamification to your marketing strategy you quickly increase not only the number of sales but also brand awareness.
If you don’t have a gamification process in place already it is a high time that you got one. There are gamification experts, consultants who can help you come up with a plan. Alternatively, your marketing team can come up with ways of rewarding clients so that they want to engage with you more. Don’t just dive in headlong – you need to have a plan in place if you want to succeed. Decide on a budget, how long the project will take, what platform it will run on and what you hope to achieve.
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How to create a gamification marketing strategy

How to create a gamification marketing strategy
Gamification is a word that is becoming increasingly common in businesses. You will hear business owners and top managers talking about how they would like to create gamification strategies to help them increase the bottom line. To someone who is hearing the word for the first time, it sounds like something related to gaming. It is, but not in the way that you may think. To understand how to use gamification in a marketing strategy, it is important to first understand what it is and see examples of how it has been used successfully in the past.
The Oxford English Dictionary has done an excellent job of defining it. According to them, gamification is, “The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service: gamification is exciting because it promises to make the hard stuff in life fun.” In other words, businesses use gaming mechanics to increase their customer base and keep them engaged. Sounds confusing? Here is an example: Tesco has employed gamification to increase Halloween sales. Parents and kids no longer walk into a Tesco and browse through shelves for Halloween outfits and candy. Instead, they get to experience a Great Ghost Hunt during which they can choose the costumes they want to buy. It is a lot more fun, it keeps shoppers engaged for longer and more parents come out every year to shop.
Now that we know what gamification is, how do we go about creating a gamification strategy that works? Here are The most important thing to take into account when you are creating a gamification strategy:
• What is the incentive – every good game has an incentive behind it. If players follow the rules and stay engaged there is something for them at the end of the game. It could be points, a chance to go to the next level – whatever it is, it is a reason for them to keep playing. The same goes for your gamification strategy – what do customers have to gain by participating in the gamification strategy that you create.
• The process – it is much easier to tap into things that your customers are already doing if you want your gamification strategy to be successful. If you want them to learn new behavior then make sure that it is an easy process.
• Platform is important – if your customers have to buy new gadgets to access the gamification then they are likely to be more reluctant. You are much better off using a platform that everyone owns such as a mobile phone.
• Long term vs. short term objective – when a customer wins they get instant gratification but what do you do to keep them coming back? You have to device incentives that make people choose your brand over others.
• Budget and scope – these are important especially in small businesses that may not have a lot of money to spend on projects. You should also define how long the gamification project will take.
If you haven’t adopted gamification as a marketing strategy yet it is high time that you did.

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Evolution of Technology and Progress in Gaming

Ever since the first games were invented we have come to the fact that technology has progressed in so many ways and when we think few years back we would have never thought that it would reach to this limits.

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In some aspects they offer us fun and entertainment while on the other hand children are becoming addicts of these games and all their free time is dedicated only to them.

One of the first video games that became famous around world was Tetris, when first invented he reached the hearts of is user by being mobile, people could easily use him, had a large screen and few button that moved bricks and worked on a batteries. Even today people enjoy playing this game only now they use computer or mobile phone.

After that came Sega game and Nintendo, who now could be connected to a television, had a two joysticks, who players would used to managed the game and the novelty was that instead integrated game like Tetris, Sega and Nintendo had  a disc who could be put into a devise. So player had a big choice of games that they can play.

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Whit an invention of CD Sony went even step further and brought out into the market a new product for game lovers a Sony play station. Similar like Sega games and Nintendo, had to be connected on a television, had two joysticks but enormous difference was higher resolution of games, they had more sharpness and more demanding games who had a story line.

The revolution in gaming world came when first computers and Internet appeared, everything we knew about games changed overnight. We now don’t have to trouble ourselves with buying CD’s with game, they are easily accessible online. Every game that crossed our mind could be found over Internet. Online gaming replaced our traditional view of games. Computers are progressing every day, thery are becoming advanced by the hour with high resolution of screen, and graphic card, great sound effects, joysticks were replaced with mouse and keyboard. All these features were like a dream come true for every game lover.

But progression of games didn’t stop there, over the last few years they even appeared on our mobile phones and tablet devices. Since most of us use smart phones, only by the touch of your finger you can indulge yourself in playing. It’s just unimaginable that owner of mobile phone doesn’t have at least one game installed. They can be downloaded for free depending of what type the device you are using, they can be found on Google play store or on Apple store.

Top 10 Best iPhone and iPad Games of 2014

We now have seen the technological progress of these games, they are becoming demanding by the hour and they are seeking for our attention. Only they who have strong will can resist them, the others will just have to hope not to become addicts. The conclusion here would be expect unrespectable, what should we hope for the next, maybe some nice hologram game.

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